ABOUT ME

〰️

ABOUT ME 〰️

I’m an Innovation Strategist and Mixed Methods Researcher with expertise in design research, strategy, and consumer product development. I’m inspired by people, their emotional needs, and behavioral quirks. I hold a BA in Health and Societies from the University of Pennsylvania, an MBA from NYU Stern School of Business and a design certification from Parsons.

My experience ranges working across the consumer goods, healthcare, and technology sectors. I’ve worked for notable clients like Google, Meta, CVS Health, SC Johnson, OXO, and Novo Nordisk.

Get in touch:
katherine.eisenberg@gmail.com

  • Landscape + trend analysis
    Competitive analysis
    Stakeholder analysis
    Brand audits
    Storytelling
    Market opportunity

  • Primary research
    Secondary research
    Qualitative research
    Quantitative research
    Facilitation

  • Go-to-market strategy
    Prototyping and user testing
    Product roadmapping
    Whitespace analysis

  • Value proposition
    Business case development
    Customer segmentation

  • Photoshop
    Illustrator
    InDesign
    Excel